Digital Marketing Training

Duration : 45 Days

Internet Marketing

Internet marketing, or online marketing, refers to advertising and marketing efforts that use the web and email to drive direct sales via electronic commerce. It also combines the technical and creative aspects of the World Wide Web such as advertising, designing, development and sales. Moreover, Internet Marketing also deals with creating and placing ads throughout the various stages of customer engagement cycle. The Internet has the power to connect millions of people from around the world. Thus, it also has the capabilities to bring businesses to millions of your target market worldwide. In addition, the effectiveness of your campaign can be easily measured using web analytics and cost-volume-profit analysis tools. However, it requires you to learn the many facets of Internet marketing so that you’ll know whether your efforts are giving the return on investment that you want for the business. At Addicor we teach you to be proficient in the varies facets of internet marketing and be an irreplaceable part of any organization that you join. You will also have a lot of freelancing opportunities by doing this course.

Digital Marketing

Digital Marketing is a process of promoting products through interactive channels such as internet and mobile phones. Digital marketing is seen as the future of marketing. It has showing a steady growth since its inception. Digital technology made things so simpler that a world turned so small for instant approachability to each other. Digital world is the best place to reach people for your business or product promotion. People in Internet world are highest and easy to target with latest business marketing tools and techniques. In Digital Marketing with the help of few smart techniques after that your business more popular in digital world and carry organic traffic with high revenue. Addicor digital marketing training institute facilitates training by professional faculty that delivers lecture on theoretical as well as practical labs. Our digital marketing training is inclusive of Google Analytic Training, SEO Training, PPC Training, SMO Training etc. taught by our proficient trainers.

SYLLABUS

  • What is Digital Marketing?
  • Importance of Digital Marketing
  • How Digital Marketing works?
  • Preface to Digital Marketing
  • Significance of SEO
  • Directories vs. Search Engines
  • Main Search Engines

  • What is SEO
  • Need of SEO
  • Search Engines
  • How search engines work?
  • Major functions of a search engine
  • Web Traffic
  • Different types of keywords
  • Google trends & insights
  • Steps in SEO

  • Introduction Email Advertisements
  • Email Advertisements Types
  • Quality Email Advertisements
  • Email Advertisements Tools
  • Writing a Good Email Template

  • PPC Training Module
  • PPC Campaign
  • PPC-Keyword Research
  • Ad Creation for PPC Campaigning
  • Create Effective Ads Groups & Titles
  • Measurement of Title, Description & URL
  • Enhanced ROI from Creative Ads
  • Pre-Requisites of Effectual Ads
  • Bid Management in PPC
  • Importance of Bid
  • Significance of Bidding Techniques
  • Effects of Quality Score on Bids
  • Ways to Increase rankings
  • Landing Page for PPC
  • PPC Landing Page
  • Landing Page Importance
  • Click-through-Rates
  • PPC Reporting
  • Report-Keywords Performance
  • Report- Campaign Performance
  • PPC Campaigning Tools

  • Introduction Twitter
  • Establishing a Brand Name
  • Demographics of Twitter
  • Tracking Codes
  • How to Tweet
  • Twitter Lists
  • Twitter Marketing Strategy
  • Promotion of Twitter Accounts
  • How to search Twitter for keywords relevant to your business

  • What is Blogging
  • Promotion of Blogs
  • Submission of Blogs
  • Creation of Blogs (blogspot, wordpress, TypePad)
  • Weekly Postings on Blogs
  • Commenting on Blogs

  • Introduction Ecommerce Marketing
  • Importance of Ecommerce Marketing
  • Ecommerce Scenario Globally
  • Ecommerce Marketing Strategy
  • Case Study on Ecommerce Marketing
  • Affiliate Marketing for Ecommerce
  • Formulating right Ecommerce Marketing Strategy
  • World Wide Top Ecommerce Websites
  • Analysis of Ecommerce Websites

  • Complete Study Material
  • Lab Facility with Internet
  • Fully AC Classrooms with Projector
  • Faculty having 9+ years Industrial & teaching Experience.
  • 100% Job Assistance
  • Microsoft Registered Training Partner
  • Live Projects under Trainer's Guidance

  • Types of websites
  • Websites vs Portals
  • Page rank
  • Architecture of Website
  • Website Designing Basics
  • Domain, Hosting
  • SWOT analysis of website
  • Difference between dynamic & static website
  • Target Segmentation

  • Site Analysis
  • Analysis of Similar websites
  • Meta Tags
  • Creating Sitemaps
  • Creating Robots file
  • Optimize SEO Content
  • Canonical Implementation
  • Keyword Research
  • Keyword Density
  • Internal linking
  • Meta tags creation
  • Basic HTML knowledge
  • Google webmasters tool
  • Quick indexing techniques
  • Search Engine Submission
  • Online PR
  • Case Study of White Hat SEO
  • Case Study of Black Hat SEO
  • Case Study of Grey Hat SEO
  • Google Sandbox Effect
  • Image Optimization
  • Optimization of Keyword

  • Page Rank
  • Page Rank Increment
  • Backlinks
  • Type of Backlinks
  • Quality Backlinks Increment
  • Link Building
  • Quality Link Building
  • Type of Link Building
  • Google Friendly Link Building
  • Articles Submission
  • Blog Marketing
  • Blog Commenting
  • Web 2.0 Submission
  • Yahoo Question Answer Participation
  • Directory Submission
  • Press Releases
  • Forums Posting
  • Social Bookmarking
  • Classifieds Submission
  • Google Maps
  • Business Local Listing

  • Introduction Youtube
  • How to Create and Managing an Account
  • How to Get audience
  • Social Sharing & Comments
  • How to Optimize Submissions

  • Introduction Online Advertisements
  • Online Advertisements Types
  • Banner Advertisements
  • Rich Media Advertisements
  • Textual Advertisements
  • Video Advertisements
  • Image Advertisements
  • Tracking ROI of Online Advertisements
  • Measuring ROI of Online Advertisements

  • Facebook Introduction
  • Facebook Apps
  • Successful Marketing
  • Using pictures effectively
  • Use Facebook to build links to your website
  • Customer Review Sites
  • Facebook business strategies
  • Facebook for fan pages
  • Facebook to Develop Communities
  • Establishing a Business Presence

  • LinkedIn Introduction
  • LinkedIn Marketing Strategy
  • Growing and managing your contacts in your LinkedIn network
  • Company Profile Creation
  • Establishing a Corporate Presence
  • Groups on LinkedIn
  • Increasing Visibility

  • Introduction Lead Generation
  • Landing Pages
  • Landing Page Creation
  • Leads to Sales Conversion
  • Lead Funnel
  • Quality Lead Funnel

  • Google Analytics
  • Importance of Google Analytics
  • Fundamentals of Google Analytics
  • How to Track Landing Pages
  • How to Track Location
  • User Tracking
  • Tracking Conversions
  • Monitoring Website Performance
  • Monitoring Visitors Behavior
  • Setting up Goals and Funnels
  • Other Analytics Platforms

  • What is Adsense?
  • Importance of Adsense
  • Adsense Approvement
  • Adsense Account Interface
  • Websites for Adsense
  • Trick to get Adsense Approvement by Google
  • Quality Websites for Adsense
  • AFFILIATE MARKETING
  • What is Affiliate Marketing?
  • Importance of Affiliate Marketing
  • Affiliate Marketing Approvement
  • Affiliate Marketing History
  • Affiliate Marketing Secrets
  • Live Examples of Affiliate Marketing
  • Top Affiliate Networks All Across the Globe
  • Effective ways for Affiliate Marketing
  • LIVE PROJECTS
  • Discussion of Projects
  • Analysis of Projects
  • Execution of Projects

Our Digital Marketing course concentrates from basic level training to advanced level training in completely focused to get placement in MNC Company and certification on Digital Marketing after completion of our course.

Digital Marketing Course syllabus is enough for anyone who wants to get Digital Marketing certification which meets industry expectations. Our Digital Marketing training course fee is very nominal which anyone can pay in instalment basis as well. We are having multiple class timings which suit everyone who wants to learn in their own timings.

Email: info@addicor.in Call: +91-532-2407109,   +91-532-2409788
Copyright © 2017 Addicor IT Training Research & Development. All rights reserved.
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